Search campaigns
Campaigns built around your services and areas, with negative keywords to keep out searches you do not want.
Google Ads
Paid campaigns for the searches that lead to calls, bookings and orders, with every conversion tracked.
- 90-day pilot
- Month to month after that
- Senior specialists only
20+
14
20+
9
2
6
4
1
3
- Top 3
- 4 to 20
- Outside top 20
What is included
Local Services Ads
Setup and management of Local Services Ads, where Google offers them for your category.
Performance Max
Used where it fits, mainly for stores with a product feed, with search terms and placements reviewed.
Call and conversion tracking
Calls, forms, bookings and sales are recorded as conversions, so budget moves to what produces them.
Reporting
One report a month, sent by email. It lists the work done and the numbers below.
What is reported
- Spend, conversions and cost per conversion by campaign
- Search terms that triggered your ads
- Calls and forms, with recordings where you enable them
Process
Before you start: free map check
You get a grid of your Google Maps ranks across your city for the services you sell. You decide from that whether a pilot makes sense.
Week 1: tracking and access
Call and form tracking goes live first, so the starting numbers are recorded. Accounts are set up in your name, with access shared to the team.
Weeks 2 to 8: the agreed work
The services in your plan are delivered: profile and page work, technical fixes, and ads or feed setup where they are in scope.
Weeks 9 to 12: reviews and second map check
Review requests run with your recent customers. The map grid is run again on the same points.
Day 90: report
You get the before and after grids and the list of calls and forms. You continue month to month or stop.
Pricing
Fixed monthly fee, quoted after the map check
- The fee depends on the services in your plan
- 90-day pilot, then month to month
- No setup fee
- The map check is free either way
Industries
- Roofing
- HVAC
- Foundation repair
- Basement waterproofing
- Concrete
- Commercial paving
- Fencing
- Tree service
- Mold remediation
- Water damage restoration
- Insulation
- Epoxy flooring
- Moving
- Family law
- Med spas
- Soundproofing
- EV charger installation
- Standby generators
- ADU builders
- Custom closets
- Smart home
- Artificial turf
- Furniture stores
- Lighting stores
- Rug stores
- Jewelry stores
- Bridal shops
- Bike shops
- Outdoor furniture stores
- Hot tub stores
- Tile stores
- Golf shops
- Coffee roasters
- Garden centers
Related services
Local SEO
Google Maps rankings, service and city pages, reviews and citations.
Websites
Site builds, landing pages and conversion rate work.
Shopping feed optimization
Merchant Center setup, feed titles and attributes, product schema and error fixes.
FAQ
Is the ad budget included in your fee?
No. Ad spend is paid by you directly to Google. The fee covers setup and management.
Who owns the Google Ads account?
You do. Campaigns are built in your account, and you keep it and its history if you stop.
What budget is needed?
It depends on your category and city. A starting budget is proposed after reviewing click costs for your searches.
Do you guarantee rankings?
No. Nobody controls Google's results. The pilot commits to specific work and to tracking every lead, so you can judge it on calls and forms.
How long is the contract?
The pilot is 90 days. After that it runs month to month and you can stop at any time.
Who does the work?
Senior specialists. There are no juniors or account managers, and you talk to the person doing the work.
Request a free map check
Send your business details and the services you want checked. The grid is emailed to you within 2 working days.
Or email hello@rankwardagency.com.