Knowledge Panel
The steps toward a Knowledge Panel for your brand, and claiming and correcting it once it appears.
Brand entity SEO
Work that helps Google and AI systems recognise your business as one known entity, with the right name, details and profiles attached to it.
- 90-day pilot
- Month to month after that
- Senior specialists only
20+
14
20+
9
2
6
4
1
3
- Top 3
- 4 to 20
- Outside top 20
What is included
Entity markup
Organization and LocalBusiness markup that links your site to your official profiles.
Consistent brand profiles
The same name, description, logo and details on every profile and directory that represents your business.
Reporting
One report a month, sent by email. It lists the work done and the numbers below.
What is reported
- Brand search results, before and after
- Profiles created, claimed and corrected
- Knowledge Panel status
Process
Before you start: free map check
You get a grid of your Google Maps ranks across your city for the services you sell. You decide from that whether a pilot makes sense.
Week 1: tracking and access
Call and form tracking goes live first, so the starting numbers are recorded. Accounts are set up in your name, with access shared to the team.
Weeks 2 to 8: the agreed work
The services in your plan are delivered: profile and page work, technical fixes, and ads or feed setup where they are in scope.
Weeks 9 to 12: reviews and second map check
Review requests run with your recent customers. The map grid is run again on the same points.
Day 90: report
You get the before and after grids and the list of calls and forms. You continue month to month or stop.
Pricing
Fixed monthly fee, quoted after the map check
- The fee depends on the services in your plan
- 90-day pilot, then month to month
- No setup fee
- The map check is free either way
Industries
- Roofing
- HVAC
- Foundation repair
- Basement waterproofing
- Concrete
- Commercial paving
- Fencing
- Tree service
- Mold remediation
- Water damage restoration
- Insulation
- Epoxy flooring
- Moving
- Family law
- Med spas
- Soundproofing
- EV charger installation
- Standby generators
- ADU builders
- Custom closets
- Smart home
- Artificial turf
- Furniture stores
- Lighting stores
- Rug stores
- Jewelry stores
- Bridal shops
- Bike shops
- Outdoor furniture stores
- Hot tub stores
- Tile stores
- Golf shops
- Coffee roasters
- Garden centers
Related services
AI search
Visibility in ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Digital PR
Press coverage, local media, sponsorships and brand mentions.
Local SEO
Google Maps rankings, service and city pages, reviews and citations.
FAQ
Can you guarantee a Knowledge Panel?
No. Google decides when to show one. The work supplies the consistent signals it relies on.
Who is this for?
Businesses that people search for by name, or want them to: multi-location companies, stores and firms with a known owner.
How is it different from local SEO?
Local SEO targets searches for a service. This work targets searches for your business name and how you are described.
Do you guarantee rankings?
No. Nobody controls Google's results. The pilot commits to specific work and to tracking every lead, so you can judge it on calls and forms.
How long is the contract?
The pilot is 90 days. After that it runs month to month and you can stop at any time.
Who does the work?
Senior specialists. There are no juniors or account managers, and you talk to the person doing the work.
Request a free map check
Send your business details and the services you want checked. The grid is emailed to you within 2 working days.
Or email hello@rankwardagency.com.