Press coverage
Story ideas and data from your business pitched to journalists who cover your field or city.
Digital PR
Coverage of your business in local media and trade press, so more people search for you by name.
- 90-day pilot
- Month to month after that
- Senior specialists only
20+
14
20+
9
2
6
4
1
3
- Top 3
- 4 to 20
- Outside top 20
What is included
Local media and sponsorships
Local news sites, community events and sponsorships that mention and link to your business.
Brand mentions
Mentions of your business without a link are found and the site is asked to add one.
Founder profile
The owner is put forward for interviews, expert comments and podcasts in the trade.
Reporting
One report a month, sent by email. It lists the work done and the numbers below.
What is reported
- Pitches sent and coverage gained
- Links and mentions from each piece
- Searches for your business name over time
Process
Before you start: free map check
You get a grid of your Google Maps ranks across your city for the services you sell. You decide from that whether a pilot makes sense.
Week 1: tracking and access
Call and form tracking goes live first, so the starting numbers are recorded. Accounts are set up in your name, with access shared to the team.
Weeks 2 to 8: the agreed work
The services in your plan are delivered: profile and page work, technical fixes, and ads or feed setup where they are in scope.
Weeks 9 to 12: reviews and second map check
Review requests run with your recent customers. The map grid is run again on the same points.
Day 90: report
You get the before and after grids and the list of calls and forms. You continue month to month or stop.
Pricing
Fixed monthly fee, quoted after the map check
- The fee depends on the services in your plan
- 90-day pilot, then month to month
- No setup fee
- The map check is free either way
Industries
- Roofing
- HVAC
- Foundation repair
- Basement waterproofing
- Concrete
- Commercial paving
- Fencing
- Tree service
- Mold remediation
- Water damage restoration
- Insulation
- Epoxy flooring
- Moving
- Family law
- Med spas
- Soundproofing
- EV charger installation
- Standby generators
- ADU builders
- Custom closets
- Smart home
- Artificial turf
- Furniture stores
- Lighting stores
- Rug stores
- Jewelry stores
- Bridal shops
- Bike shops
- Outdoor furniture stores
- Hot tub stores
- Tile stores
- Golf shops
- Coffee roasters
- Garden centers
Related services
Link building
Link placement, niche edits, guest posts and competitor link gap analysis.
Brand entity SEO
Knowledge Panel, entity markup and consistent brand profiles.
AI search
Visibility in ChatGPT, Gemini, Perplexity and Google's AI Overviews.
FAQ
Can you guarantee coverage?
No. Journalists decide what they publish. The report shows every pitch sent and every result.
Do I need a news story?
No. Job data, price data and expert comments from your work are often enough to pitch.
Is this only for large companies?
No. Local outlets cover local businesses, and those mentions count for local search.
Do you guarantee rankings?
No. Nobody controls Google's results. The pilot commits to specific work and to tracking every lead, so you can judge it on calls and forms.
How long is the contract?
The pilot is 90 days. After that it runs month to month and you can stop at any time.
Who does the work?
Senior specialists. There are no juniors or account managers, and you talk to the person doing the work.
Request a free map check
Send your business details and the services you want checked. The grid is emailed to you within 2 working days.
Or email hello@rankwardagency.com.