Practice area pages
One page per matter you handle, such as divorce, custody, support, adoption and prenuptial agreements.
SEO for family law attorneys
People looking for a family lawyer search by the matter: divorce, custody, support or a prenuptial agreement. The work covers your Google Maps rank for those searches, the pages behind them and tracking of every enquiry.
- 90-day pilot
- Month to month after that
- Senior specialists only
20+
14
20+
9
2
6
4
1
3
- Top 3
- 4 to 20
- Outside top 20
Searches
The free map check runs these searches from 9 points around your city and records where your business ranks. You can swap in the services that matter most to you.
- divorce lawyer
- family law attorney
- child custody lawyer
- child support lawyer
- divorce attorney
- prenuptial agreement lawyer
Work for family law attorneys
Attorney profiles
Each attorney gets a profile page with bar admissions and practice areas, marked up so Google connects it to the firm.
Advertising rules
Copy and ads are written with your state bar's advertising rules in mind, and an attorney approves everything before it is published.
Services
Local SEO
Google Maps rankings, service and city pages, reviews and citations.
Google Ads
Search campaigns, Local Services Ads, Performance Max and conversion tracking.
Content
Service pages, blog content, content audits and briefs.
Websites
Site builds, landing pages and conversion rate work.
Free map check
Google Maps shows different results depending on where the searcher is standing. A business can be first near its premises and missing five miles away.
The map check runs your services as searches from 9 points around your city and records your rank at each one. It also lists the businesses ranking above you.
What you receive
- Your rank at 9 points, for up to 6 services
- The areas where you are outside the top 20
- The three competitors that outrank you most often
- Any Google Business Profile problems found
Process
Before you start: free map check
You get a grid of your Google Maps ranks across your city for the services you sell. You decide from that whether a pilot makes sense.
Week 1: tracking and access
Call and form tracking goes live first, so the starting numbers are recorded. Accounts are set up in your name, with access shared to the team.
Weeks 2 to 8: the agreed work
The services in your plan are delivered: profile and page work, technical fixes, and ads or feed setup where they are in scope.
Weeks 9 to 12: reviews and second map check
Review requests run with your recent customers. The map grid is run again on the same points.
Day 90: report
You get the before and after grids and the list of calls and forms. You continue month to month or stop.
Pricing
Fixed monthly fee, quoted after the map check
- The fee depends on the services in your plan
- 90-day pilot, then month to month
- No setup fee
- The map check is free either way
FAQ
Who writes the legal content?
Drafts are written from interviews with your attorneys. An attorney at your firm reviews and approves each page before publishing.
Are consultation requests tracked?
Yes. Calls and consultation forms are logged with the search behind each one.
What is the free map check?
A grid showing where your business ranks on Google Maps from 9 points around your city, for up to 6 services. It is sent by email. No call is needed to get it.
Do you guarantee rankings?
No. Nobody controls Google's results. The pilot commits to specific work and to tracking every lead, so you can judge it on calls and forms.
How long is the contract?
The pilot is 90 days. After that it runs month to month and you can stop at any time.
Who does the work?
Senior specialists. There are no juniors or account managers, and you talk to the person doing the work.
Who owns the accounts?
You do. Your Google Business Profile, Google Ads, Merchant Center, analytics and website stay in your name, and you keep them if you stop.
Request a free map check
Send your business details and the services you want checked. The grid is emailed to you within 2 working days.
Or email hello@rankwardagency.com.