Service pages
Pages that state what the service is, what it costs or what affects the cost, where you offer it and how to book.
Content
Pages and articles written from how your business works, plus audits of the content you already have.
- 90-day pilot
- Month to month after that
- Senior specialists only
20+
14
20+
9
2
6
4
1
3
- Top 3
- 4 to 20
- Outside top 20
What is included
Blog content
Articles that answer the questions customers ask before buying, linked to the service page they relate to.
Content audits and pruning
Every existing page is reviewed and marked keep, improve, merge or remove.
Briefs
Written briefs for your own writers: the search to target, the questions to answer and the facts to include.
Reporting
One report a month, sent by email. It lists the work done and the numbers below.
What is reported
- Pages published and updated
- Search impressions and clicks per page
- Enquiries from content pages
Process
Before you start: free map check
You get a grid of your Google Maps ranks across your city for the services you sell. You decide from that whether a pilot makes sense.
Week 1: tracking and access
Call and form tracking goes live first, so the starting numbers are recorded. Accounts are set up in your name, with access shared to the team.
Weeks 2 to 8: the agreed work
The services in your plan are delivered: profile and page work, technical fixes, and ads or feed setup where they are in scope.
Weeks 9 to 12: reviews and second map check
Review requests run with your recent customers. The map grid is run again on the same points.
Day 90: report
You get the before and after grids and the list of calls and forms. You continue month to month or stop.
Pricing
Fixed monthly fee, quoted after the map check
- The fee depends on the services in your plan
- 90-day pilot, then month to month
- No setup fee
- The map check is free either way
Related services
Local SEO
Google Maps rankings, service and city pages, reviews and citations.
AI search
Visibility in ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Link building
Link placement, niche edits, guest posts and competitor link gap analysis.
FAQ
Is the content written by AI?
AI tools are used for research and first drafts. Every page is edited by a person against your input and checked for factual claims before publishing.
Do you need my time?
A short interview per topic, by call or voice note, and your approval before publishing.
What happens to old blog posts?
They go through the audit. Posts with no traffic and no purpose are merged or removed.
Do you guarantee rankings?
No. Nobody controls Google's results. The pilot commits to specific work and to tracking every lead, so you can judge it on calls and forms.
How long is the contract?
The pilot is 90 days. After that it runs month to month and you can stop at any time.
Who does the work?
Senior specialists. There are no juniors or account managers, and you talk to the person doing the work.
Request a free map check
Send your business details and the services you want checked. The grid is emailed to you within 2 working days.
Or email hello@rankwardagency.com.